The consumer goods market is an excellent mass market for plastic products and is more competitive than others. From shirt buttons to laundry baskets, from ballpoint pen clips to table rails, from building blocks to pirate ships, from light switches to tool boxes, countless everyday products would not be so affordable without plastic injection moulding technology. There is no doubt that the world of consumer goods is more colourful, larger and more diverse than almost any other world.
Nevertheless, from a technological point of view, we are mainly talking about standardised applications in production, although sometimes with high quality requirements.
Haitian International is perfectly positioned for consumer goods production with a wide range of machines and solutions for a wide range of performance parameters, difficulty levels and geometric dimensions. It is an excellent choice for customised injection moulding with technology that ensures high productivity at low costs.
As a multi-layered, global mass market, the consumer goods industry is a highly competitive and performance-orientated market. The intensity and number of challenges are also increasing. In addition to the basic requirements (price pressure, timing, functionality, quality, etc.), there are additional problem areas such as increasingly shorter product cycles, more complex designs and, last but not least, globally limited resources. The contradiction is obvious. It must be faster, but also more sustainable. More refined, but also cheaper. This dilemma seems to be coming to a head.
We see the answer in the combination of robust productivity and digital intelligence. Our highly economical series with open, flexibly expandable third-generation technologies offer highly productive production solutions for almost any requirement. Easy integration into fully automated production lines as well as robotically assisted processes. When it comes to sustainability: In addition to the significant energy and resource savings of our machines, intelligent software solutions ensure stable injection moulding processes with all common raw materials. This also applies to the processing of biodegradable materials and recyclable materials.
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